For Product designers, brand designers and illustrators
AI prompts for Designers
Image-generation prompts for hero shots, mood boards, brand systems and product visuals — structured like shot lists.
What this collection does
Image-generation prompts that actually produce printable work. Our designer pack is structured like a shot list: subject, lighting, lens, mood, style reference. It covers hero images, mood boards, brand explorations, editorial illustrations, and product mockups. Each prompt names the parameters that matter for the model you're using (Midjourney, Sora, image models) and skips the buzzword-soup that gives you generic AI slop.
What you can ship in an hour
Hero images that fit a brand mood board
Editorial illustrations in a consistent style
Product mockups in realistic environments
Mood boards generated in 30 minutes, not 3 hours
Free starter prompts
Copy-and-paste starters for the most common designers jobs. No signup needed.
Editorial hero shot
Editorial hero photograph: [SUBJECT], [ENVIRONMENT], shot on [LENS / FILM], [LIGHTING DESCRIPTION], mood: [MOOD], color palette: [PALETTE]. Composition: rule-of-thirds with negative space on the right for headline overlay. --ar 16:9 --style raw
Frequently asked questions
What are the best AI prompts for designers?+
The best prompts for designers give the model a clear role, the audience, the constraint, and the exact output format. Our Designers pack is structured that way — every prompt is a fill-in-the-blank you can paste into Midjourney or Sora and get a usable first draft in under a minute.
Which AI model should designers use?+
For most designers workflows, Midjourney is a strong default. Reach for Sora when you need long-context analysis or a more thoughtful, structured answer. Both work with the prompts in this collection — the scaffolds are model-agnostic.
Are these prompts free to use?+
Yes. The starter prompts on this page are free to copy, remix and use commercially. The deeper packs — with model-specific variants and 30–60 prompts per pack — unlock with a Pro plan.
How do I customize a prompt for my own workflow?+
Replace the bracketed placeholders with your specifics — audience, product, constraint. Keep the role and format instructions; that's what makes the output usable. If a prompt returns something generic, add one concrete example of a good answer and rerun.
Can I use these prompts in Midjourney for free?+
Yes. Every starter here runs on the free tier of Midjourney. Paid tiers give better reasoning and longer context, but the prompts themselves don't require a paid plan.