For SEO teams and content strategists

AI prompts for SEO

Hand-tested SEO prompts for keyword clustering, briefs, on-page audits and content refreshes.

What this collection does

SEO work eats hours: pulling SERPs, clustering keywords, writing briefs, refreshing old posts. The prompts in this collection turn each of those into a fill-in-the-blank you can paste into ChatGPT or Claude. Every one is structured the way SEOs actually work — primary keyword, secondary terms, search intent, and an output format that drops straight into a CMS or brief template. They favor evidence over fluff and ask the model to flag thin claims rather than invent statistics.

What you can ship in an hour

  • Turn a keyword list into a clustered content plan
  • Generate publish-ready content briefs with intent and outlines
  • Audit existing pages for on-page SEO gaps
  • Refresh and re-outline ageing posts to recover rankings

Free starter prompts

Copy-and-paste starters for the most common seo jobs. No signup needed.

Keyword cluster from a topic

You are a senior SEO strategist. Take the seed topic [TOPIC]. Generate a clustered keyword map: 6 themes, each with a primary head term, 5 long-tail variations and the dominant search intent (informational, commercial, transactional). Output as a markdown table.

Content brief from a target keyword

Write a content brief for the keyword [KEYWORD]. Include: search intent, target reader, recommended word count, H2/H3 outline (6-9 headings), 5 internal-linking ideas, 3 questions to answer, and the meta title + description.

Frequently asked questions

What are the best AI prompts for seo?+

The best prompts for seo give the model a clear role, the audience, the constraint, and the exact output format. Our SEO pack is structured that way — every prompt is a fill-in-the-blank you can paste into ChatGPT or Claude and get a usable first draft in under a minute.

Which AI model should seo use?+

For most seo workflows, ChatGPT is a strong default. Reach for Claude when you need long-context analysis or a more thoughtful, structured answer. Both work with the prompts in this collection — the scaffolds are model-agnostic.

Are these prompts free to use?+

Yes. The starter prompts on this page are free to copy, remix and use commercially. The deeper packs — with model-specific variants and 30–60 prompts per pack — unlock with a Pro plan.

How do I customize a prompt for my own workflow?+

Replace the bracketed placeholders with your specifics — audience, product, constraint. Keep the role and format instructions; that's what makes the output usable. If a prompt returns something generic, add one concrete example of a good answer and rerun.

Can I use these prompts in ChatGPT for free?+

Yes. Every starter here runs on the free tier of ChatGPT. Paid tiers give better reasoning and longer context, but the prompts themselves don't require a paid plan.

Related professions

Prompt packs for seo

All packs

SEO prompts by AI model

Same use case, model-specific scaffolds — pick the tool you already have.

More in-depth guides

What should you read before you start?

Three articles explain the thinking behind these prompts: prompt engineering for beginners covers the building blocks, few-shot prompting explained shows how examples steer output, and chain-of-thought reasoning handles the harder analytical work. For applied tactics, see the best AI prompts for productivity, ChatGPT prompts for marketing and how to use structured outputs.

Unlock every seo prompt

Pro unlocks the full library — every pack, every prompt, all models.

See pricing